Paradoxes of Popularity – Between Hidden Champions and Everyday Entrepreneurship (B06)

• Subject Area: Economic Policy, Applied Economics ; Accounting and Finance
• Term: from 2021 to 2024
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 438577023

The subproject analyzes the discursive construction and selective popularization of entrepreneurship as well as how non-popular everyday entrepreneurship deals with the images of business that are considered popular. The aim is to identify and understand the narratives, drivers, and mechanisms responsible for the transformation of the non-popular into the popular by means of conceptual and empirical analyses of social discourse using the example of media reporting and the reception and handling of corporate images that are considered popular.

• DFG Programme: Collaborative Research Centres
• Subproject of: SFB 1472: Transformations of the Popular
• Applicant Institution: Universität Siegen
• Project Head: Professorin Dr. Friederike Welter