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Professor Dr. Sönke Albers

Address Kühne Logistics University - The KLU Hamburg
Lehrstuhl für Marketing and Innovation
Großer Grasbrook 17
20457 Hamburg

Projects

As Applicant
- Completed projects
  - Aufbau eines Open Access Online-Journals für Betriebswirtschaftslehre "BuR - Business Research" (Science Communication, Research Data, eResearch)
  - Optimierung von Rückruf-Verfahren im Gebrauchsgütersegment (Research Grants)
  - The Influence of Digital Social Media and Customers' Usage Frequency of Digital Media Products on the Marketing of these Products via Platforms; first funding period: The Influence of Social Networks on the Sequential Marketing of Short-Lifecycle Hedonic Media Products (Research Units)
As Spokesperson
- Completed projects
  - GRK 517: Business Aspects of Loosely Coupled Systems and Electronic Business (Research Training Groups)
As Co-Investigator
- Completed projects
  - Adoption and Diffusion Patterns in Network Structures as Drivers of Individual Consumer Behavior (Research Units)

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