Transparency and product choice (A05)

• Subject Area: Economic Policy, Applied Economics ; Statistics and Econometrics ; Economic and Social History
• Term: since 2017
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 280092119

Project A05 examines the connection between the fields of behavioral economics and marketing. During the first funding period, a major focus was on distorted decisions of consumers in the purchase of durable goods. For instance, project A05 investigated the consumers’ valuation of fuel savings, using both online experiments and field data, as well as their expectations about savings from using car-sharing services. A05’s goal for the second funding period is to expand this research and study the impact of transparency of product information on the interaction between behavioral biases and consumer product choice.

• DFG Programme: CRC/Transregios
• Subproject of: TRR 190: Rationality and Competition: The Economic Performance of Individuals and Firms
• Applicant Institution: Humboldt-Universität zu Berlin
• Project Heads: Professor Dr. Daniel Klapper; Professor Dr. Martin Spann