The interaction of visual and motivational salience in natural-scene perception (B01)

• Subject Area: General, Cognitive and Mathematical Psychology
• Term: from 2014 to 2021
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 222641018

Project B1 uses psychophysics, eye tracking, neuroimaging and pharmacological intervention to study the interaction of motivational and visual factors in guiding attention and learning about categories and rewards. Specific emphasis is given to naturalistic settings, both in terms of stimuli and tasks. B1 addresses the fundamental questions of how valuation flexibly guides perception and category formation and how perceptual and attentional mechanisms interact with value to optimize behavior.

• DFG Programme: CRC/Transregios
• Subproject of: TRR 135: Cardinal mechanisms of perception: Prediction, Valuation, Categorization
• Applicant Institution: Justus-Liebig-Universität Gießen
• Co-Applicant Institution: Philipps-Universität Marburg
• Project Heads: Professor Dr. Wolfgang Einhäuser-Treyer; Professorin Dr. Bianca Wittmann