Go directly to content Go directly to font size and contrast

Project Details

Person

Print View

Professorin Dr. Malgorzata Karpinska-Krakowiak

Address Uniwersytet Lódzki
Department of International Marketing and Retailing
Narutowicza 59a
90-131 Lódz
Polen

Projects

As Cooperation Partner
- Current projects
  - Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects (Research Grants)
- Completed projects
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising (Research Grants)

© 2024 DFG Disclaimer / Copyright / Privacy Policy