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Professor Dr. Thorsten Hennig-Thurau

Address Universität Münster
Marketing Centrum Münster (MCM)
Chair of Marketing and Media (LMM)
Am Stadtgraben 13-15
48143 Münster

ORCID-ID 0000-0003-1883-8971

Projects

As Applicant
- Current projects
  - The Wisdom of Virtual Crowds (Research Grants)
- Completed projects
  - Recommender-Systeme für Mehrpersonenkonsum von hedonischen Medienprodukten: Theoretische Modellierung, Systementwicklung und Güteprüfung (Research Grants)
  - New Product Buzz: Measurement, Mode of Action and Influence of Dynamic, Collective Anticipation in Digital Social Media; first funding phase: Trash-Talk and Firestorm: Influences of Negative Customer Comments in Digital Social Networks on Brand Value (Research Units)
As Co-Investigator
- Completed projects

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