Project Details
Person
Professor Dr. Manfred Krafft
Address
Universität Münster
Marketing Centrum Münster (MCM)
Chair of Marketing Management (IfM)
Am Stadtgraben 13-15
48143 Münster
ORCID-ID 0000-0002-9394-9519
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As Applicant
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Completed projects
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Kundenbindung und Kundenwert (Publication Grants)
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C1 – Long-Term Relationship Evolution (Research Grants)
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Completed projects
