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Project Details

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Professor Dr. Henrik Sattler

Address Universität Hamburg
Fakultät für Betriebswirtschaft
Professur für Marketing und Branding
Moorweidenstraße 18
20148 Hamburg

Projects

As Applicant
- Completed projects
  - Coordination Funds (Research Units)
  - New Product Buzz: Measurement, Mode of Action and Influence of Dynamic, Collective Anticipation in Digital Social Media; first funding phase: Trash-Talk and Firestorm: Influences of Negative Customer Comments in Digital Social Networks on Brand Value (Research Units)
As Spokesperson
- Completed projects
  - FOR 1452: Marketing of Hedonic Media Products in the Age of Digital Social Media (Research Units)
As Co-Investigator
- Completed projects
  - Visual brand presence in digital social media; first funding period: Setup and Design of Networks by Providers. (Research Units)
  - Gamified market research in digital social media for brand management decisions; first funding period: Valuation of branding options for hedonic media products using virtual prediction markets (Research Units)

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